Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

Autonomous Sensory Meridian Response (ASMR) - the relaxing 'brain tingles' experienced by some people in response to specific triggers, such as whispering, tapping and slow hand movements -- may have ...

Maybe you've seen one of the millions of videos devoted to ASMR on the internet, or perhaps you experience the brain tingles yourself. Here's what you need to know about the phenomenon, adapted from ...

In the first study of its kind into the physiological underpinnings of ASMR, researchers from the University of Sheffield found that those who experience the phenomenon had significantly reduced heart ...