VR gives marketers the opportunity to create ‘on brand’ worlds. In most instances, AR enhances the customer experience only visually - like, placing furniture in a room or virtually trying on ...

Virtual reality content for math students ... Medivis is part of a trend of startups bringing hands-free AR to the operating room, but compared with its contemporaries has has a boost of star ...

Innovations in AR/VR optics, including holographic lenses and adaptive optics, are enhancing visual clarity and user ...

Last month, Google introduced the Android XR platform in partnership with Samsung and Qualcomm, which is "a new operating ...

The overall goal of the Augmented Reality (AR), Virtual Reality (VR), Simulation Project is to develop and disseminate the know-how, infrastructural, economic, and adoption models that underpin ...

Chinese AR start-up Rokid puts Alibaba AI in smart glasses to take on Meta Rokid’s US$345 smart glasses are the latest from China to adopt generative AI to capitalise on the burgeoning product ...

Immersive technologies like augmented reality (AR), virtual reality (VR), and gamification are transforming experiential marketing, creating new opportunities for brands to connect with audiences.