Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. While it seems like an important step for Google on ...

At its annual Google I/O 2024 conference, Google announced that users will soon be able to access geospatial augmented reality (AR) content directly on Google Maps on their phones. The feature will ...

Google has announced geospatial AR content for Google Maps. The interactive content aims to help users explore and learn about famous landmarks. The feature is rolling out as a pilot program, landing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Blippar, a London-based augmented reality (AR) content creating and ...

Augmented reality (AR) is when digital content is superimposed on the physical world by devices like smart glasses—a future sometimes described as the metaverse. While AR technology has a stronghold ...

It feels like a good minute has passed since Snapchat introduced us all to these never-before-seen 3D graphical objects called stickers, filters and lenses. Since then, people have been doing more fun ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Tech company Devar is getting ready to launch the world’s first ...

In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented reality (AR) and virtual reality (VR) ...

Scope AR, an enterprise-class augmented reality solution provider, today announced the launch of WorkLink Create, a new web-based application for quickly creating and sharing AR content within the ...

A couple of years ago when I was working at Samsung, around the time the GearVR was being launched, there were lots of ideas flying around regarding the services to offer alongside the device. Many ...

Alexander Rodnyansky’s AR Content is developing a slate of new series as the two-time Oscar-nominated producer continues his push into high-end episodic content. “The Doghead” is a series loosely ...