A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to $1.7 million. The ...

When it comes to collectible Rolex watches, there are multiple tiers. At the baseline, no watch in the catalog is more collectible than the Daytona ... hammering for $3.2 million.

Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

Last year, a vintage Rolex Daytona worn by Paul Newman was sold at auction for $17.8 million. Cara Barrett, editor at Hodinkee, fills us in on why Rolex's are so pricey. Following is a transcript ...

Showdown ✓ The white Omega Speedmaster Moonwatch vs. the white Rolex Cosmograph Daytona ✓ Vote for your favorite here! ✓ ...

But Alcaraz's Rolex Daytona 116576TBR still stood out as he walked the red carpet. As Alcaraz fans will have become accustomed to spotting, the 21-year-old likes to wear his watches out in the wild.