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WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...
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WBD renames "Max" to "HBO Max"
Warner Bros. Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to ...
Max is Going to Be HBO Max Again
Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...
HBO Max Is Back: WBD Rebranding Streamer This Summer
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
Max to be renamed HBO Max, fixing the name change nobody wanted
Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
HBO Max's social team knows its rebrand is absurd. It's leaning in.
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.