Uber began testing rider verification in a number of cities earlier this year and was satisfied with the results: “the majority of riders” in those pilot markets got verified, and those that were “tend to give drivers 5 stars more often,” the company said. “Riders who are verified also get fewer serious complaints from drivers.”

Uber noted that the process is not a guarantee of someone’s identity or good behavior, but said it can help the company build trust and accountability on its platform. Verification is now available in the United States.

Uber's new verification for riders and "Record My Ride" features were introduced to improve safety for app users and drivers.

There was a time when the blue check mark was only for the likes of Twitter, but not anymore. In an apparent effort to stop fraud aimed at its drivers, Uber has announced new rider verification mechanisms which are optional—for now.

Once a rider opts in, Uber will cross-check their information against third-party databases to help drivers avoid scams or harmful behavior.

There is a new platform where users can get a blue check. In their latest update, Uber announced the expansion of safety features for drivers and riders, including the ability for riders to get verified by the app.

Uber has launched new verified badges on consumer profiles and a new feature that lets drivers record trips from their smartphones.