In an era of college football where bowl sponsors are constantly looking to up the antics, a functional toaster trophy is a novelty.

According to a press release, Pop-Tarts & GE have accepted this year’s challenge and delivered an epic solution. Pop-Tarts enlisted help from GE for the first-ever “Pop-Tarts Bowl” Championship Trophy with a built-in toaster. If the stakes weren’t high enough this just took the game up a notch.