Furukawa said that Nintendo's goal is make the Switch 2 very popular. "The launch of Switch 2 and the early spread of the hardware are our top priorities," he said. With that will come an increase in marketing expenses, which Nintendo expects to make by selling more software (games).

Nintendo Co. warned it may yet increase the cost of its long-anticipated new console, after projecting weaker-than-expected initial sales of the Switch 2.

Nintendo isn't raising the price of the Switch 2 just yet, but "significant changes" to tariffs could lead to a price hike.