A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

Simon is well-known across Baton Rouge for his tire commercials and business, “Simple Simon.” According to Simple Simon Tire and Car Care’s website, Simon started the business in 1966 with $ ...

BATON ROUGE, La. (Louisiana First ... Simon was the owner and president of Simple Simon, a tire and auto care shop on Airline Highway. People may recognize him from the local TV commercials ...

BATON ROUGE, La. (WAFB ... RELATED: Bill Simon, founder of Simple Simon Tires, hit by vehicle, killed “It was definitely a shock this morning to hear that he had gotten killed,” Chet ...

The Baton Rouge Police Department is investigating a shooting that left one person dead and another injured on Thursday morning, May 22. For Michelle Floril, healing from the loss of a close ...