British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce has announced an additional £300m in funding for its Goodwood manufacturing site as it looks to broaden its bespoke facility and prepare the brand for future electric vehicles. The investment – which is the largest single injection of cash into the plant since it opened in 2003 – will create extra room for the brand’s Bespoke and Coachbuild projects which allow customers to uniquely tailor their cars.

Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models. It will invest more than £300 million so it can build more highly-customised versions of its cars for its super-rich clientele.

Rolls-Royce Motor Cars has announced an investment of over £300 million to expand its Goodwood manufacturing facility. It will prepare the brand for its

Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.

The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.

In 2024 alone, the BMW unit said its "artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.

British luxury car maker Rolls-Royce said it will invest £300m to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.