Once the go-to for "clubbing attire at bargain basement prices", PrettyLittleThing's "all-pink logo and packaging" captured a ...

"You know right wing is 'in' when a fast fashion company does a WHOLE REBRAND going from mostly 'club clothes' to half their ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

PrettyLittleThing was once the face of fast fashion’s glitzy, in-your-face appeal, known for bodycon dresses, flashy patterns ...

PrettyLittleThing‘s demure shift is the beginning of the end. Okay, so that’s a bit dramatic, but the brand did announce it ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

Love Islanders have long been partnering with PrettyLittleThing and it’s basically a rite of passage for them at this point.

A plus size influencer was left baffled after she tried on a new item from PrettyLittleThing's rebranded selection - and was told that she looked like a 'crumpled McDonald's bag'. Muinat ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

PrettyLittleThing shoppers have hit out at brand after it unveiled a dramatic rebrand on Monday - with some calling the new clothes 'ugly' and 'not inclusive'. The UK-based fast fashion brand ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...