For Harrison, winning just one title without Dončić won't do. He is all in, cards to the center of the table, certain he will prevail.

“Trading away Luka Magic has left a deep void in the hearts of Dallas fans,” fundraiser organizer Jacob Posner wrote. “By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions.”

The Dallas Mavericks made arguably one of the biggest draft-day trades in 2018 when they acquired Luka Doncic from the Atlanta Hawks in exchange for Trae Young. In just a couple of years, Doncic blossomed into a superstar and gave Mavericks fans hope of winning another NBA Championship after 2011.

The Dallas Mavericks are still the most polarizing team of the trade deadline, and moves have been made since they dealt Luka Doncic to the Los Angeles Lakers.

Nico Harrison was a relatively unknown name on Friday. Now, he'll always be known as the general manager who traded Luka Doncic.

There are levels to it, and there are people that fit the culture and there’s people that come in and add to the culture,” Harrison said.

The Dallas Mavericks remain the most polarizing team of the trade deadline, and several moves were since they dealt Luka Doncic to the Los Angeles Lakers. The trade was that groundbreaking, though.