The reason we have the MoonSwatch is the Moonwatch—and the reason we have the Moonwatch is the industriousness of an Omega ...

Another MoonSwatch, another reason to join the queue for a horological phenomenon that can't help but surround itself by hype ...

It’s called the MoonSwatch 1965, and it goes on sale in select Swatch shops from 1st March. You know the score by now: arrive ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

With the freshly unveiled MoonSwatch 1965, OMEGA and Swatch are back with a new iteration of their viral watch collab.

Hysteria has given way to a low drumbeat of regular launches from Swatch’s MoonSwatch team, not least because there is no ...

While the industry as a whole can often be accused of being a little full of itself, that's certainly not the case for the MoonSwatch. Born to pay homage to the iconic Omega Speedmaster ...

They say there is a watch for every occasion – but these two timepieces are for every day, every second, everywhere!

That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been dismissed as a parody; perhaps an April Fools joke mistakenly released a couple of weeks early.

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...