Meta probably should have created a standalone Meta AI mobile app from the start to take on ChatGPT, Claude, Gemini, DeepSeek, and others. However, the company chose to force Meta AI on Facebook, Messenger,

The artificial intelligence tool uses the fourth iteration of Meta’s Llama model, which Meta has touted as being more cost-efficient than competitors like ChatGPT and Gemini.

After integrating Meta AI into WhatsApp, Instagram, Facebook, and Messenger, Meta is rolling out a stand-alone AI app. Unveiled at Meta's LlamaCon event