Adidas, Petronas F1 and Mercedes

Adidas unites with Mercedes-AMG Petronas F1 for multi-year deal: Everything we know so far
Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.
adidas Enters Formula 1® with Multi−Year Mercedes−AMG PETRONAS F1 Team Partnership
Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.
Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
Mercedes announce 'groundbreaking' Adidas deal after big brand switch
Adidas takes over from rival brand Puma as the Mercedes F1 team's new clothing partner. The Mercedes F1 team have announced a multi-year partnership with Adidas to become their new clothing partner.
Mercedes sign 'groundbreaking' new deal despite costly Lewis Hamilton exit
While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The Brackley-based squad finished fourth in the Constructors' Championship standings in 2024 and rarely demonstrated the pace required to take the fight to the three teams ahead of them.
Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1
German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least
Adidas joins Formula 1 with Mercedes-AMG Petronas F1 Team partnership
As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and limited-edition drops for the Mercedes-AMG Petronas F1 Team.
adidas Announces Multi Year Partnership with Mercedes-AMG PETRONAS Formula 1® Team
adidas has officially announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team, uniting two iconic German brands in a groundbreaking collaboration. As part of this partnership, the three stripes will design a full range of performance driven and stylish gear for the entire team, including drivers, mechanics, and engineers.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Mercedes Signs Game-changing Adidas Deal for 2025 Formula 1 Season post-Lewis Hamilton Transition
German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team
Mercedes F1 announce globally famous new signing after Lewis Hamilton exit
Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...
The Sports Rush1d
Mercedes Beats Ferrari to the Pole Position for Lewis Hamilton’s 40th Birthday Greetings
Both Mercedes and Ferrari wish Lewis Hamilton, albeit very differently, as he turns 40 ahead of the 2025 season.