McDonald's Japan has canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing after resellers rushed to buy the meals and then discarded the food, leaving trash outside stores.

Already this week, scalpers were listing the McDonald’s Pokémon cards on eBay for some 4000 yen (£20) – while a Happy Meal costs only around 510 yen (£3).

TOKYO (AP) — Fast-food chain McDonald’s Japan has canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing after resellers rushed to buy the meals and then discarded the food, leaving trash outside stores.