News

Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Yes, it’s called HBO Max again
Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Explore more
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'
Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.