News

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...
The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...
A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...
The former Gap and J.Crew CEO said the brand should have apologized for its advertisement and admitted it had "screwed up." ...
The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...
The new Gap campaign comes fresh off KATSEYE’s performance at Lollapalooza, a feat that the group doesn’t take lightly. “It ...
Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you ...
On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...
American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...
Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...
Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...
Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.