HBO Streaming Industry Trends

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HBO to change the name of Max streaming service

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

In a surprise pivot, Warner Bros. Discovery executives announced Wednesday morning that the streaming service Max would be renamed HBO Max, reinstating the app’s old name and abandoning a contentious ...

· 22h · on MSN

Max streaming service is reviving the HBO name — the one it discarded two years ago

· 1d · on MSN

Warner’s Streaming Service Has New Name: Its Old One. Meet ‘HBO Max.’

· 22h

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

· 23h

Warner Bros Discovery revives HBO Max branding for global push

· 21h

Max was an all-time bad rebrand

· 22h

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 1d

HBO Max Is Back: WBD Rebranding Streamer This Summer

Paste · 23h

Max Is Changing Its Name Back to HBO Max (Again)

Sportskeeda1d

Max is out, HBO Max is back: Warner Bros. reverses rebrand

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding introduced just a year ago.

The Daily Illini21h

Streaming Trends: Colombians Lead the Streaming Consumption of Romantic Content in Latin America

In recent years, streaming consumption has seen significant growth around the world. So much so, that having a subscription to at least one of the platforms that grants access to this precious content has become almost essential,

1mon

‘The Last of Us’ Season 2 Premiere Scores 5.3 Million US Viewers, Up 13% Across Platforms

“The Last of Us” remains infectious on HBO, with the Pedro Pascal and Bella Ramsey-led drama returning with 5.3 million U.S. cross-platform viewers for its Season 2 debut, outpacing the Season 1 premiere by more than 10%.

Cinema Blend22d

HBO Max Subscription: What To Know About The Price, Discovery Plus Rebrand, And What The Streaming Service Offers

And if not, signing up is fairly easy. If you already had an HBO Max subscription, the app on your preferred streaming device most likely has already updated itself to the Max platform ...