Digital Marketing News | Marketing Dive
WEBNew ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and ...
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
Social Media Marketing News | Marketing Dive
WEB3 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland. Despite McDonald’s boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King’s marketing innovations have had lasting impact. This article is part of a four-part series about famous brand rivalries. For …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Choice Hotels names new creative, media agencies to drive brand ...
WEBAug 14, 2024 · Choice Hotels International has named two new agencies of record (AOR), handing creative duties to 72andSunny New York and digital media to Dentsu X, according to a press release. The appointments follow a period of expansion, including the acquisition of Radisson in 2022, and arrive amid a revamp of Choice’s rewards program.
Ben & Jerry’s first ad campaign in years is a call for more activists
WEBJun 13, 2024 · Dive Insight: Ben & Jerry's is back with its first ad campaign in years to reassert its activist bona fides, even as other brands pull back on purpose to avoid backlash.A 90-second video, "Progress Comes In Many Flavors," calls on consumers to be activists around a variety of causes — like fighting against food deserts or tearing down outdated statues — in whatever form that takes, like ...
How Liquid Death cuts through marketing noise without big …
WEBAug 5, 2024 · Retrieved from Liquid Death on August 01, 2024. Since its founding in 2018, Liquid Death has worked to help consumers “murder” their thirst with irreverent, outré marketing. The beverage brand has, among other things, summoned demons, embraced its haters, fought off zombies and pranked taste testers on the way to a $1.4 billion dollar ...
What Coca-Cola’s generative AI experiments mean for the brand’s …
WEBDec 5, 2023 · Courtesy of Coca-Cola. In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generative AI charge has been led by one of the industry’s most storied names, Coca-Cola. In just nine months, the beverage giant ...
Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global …
WEBAug 19, 2024 · Ugg tapped AKQA as its lead creative agency, with the agency’s new Los Angeles studio launching the partnership’s first creative campaign, “Feels Like Ugg,” according to a press release. Running across digital media, out-of-home and the brand’s owned channels, including social media, e-commerce and retail stores, the campaign will ...
Skip to content