Understanding How Macro and Micro Forces Influence Marketing
WEBJun 20, 2016 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
Marketing Strategies From NFL’s SVP of Social and ... - Chief …
WEBFriday, February 28, 2020. The NFL is a year in to a new influencer marketing strategy that engages sports fans across four key verticals: music, fashion, gaming and fitness. Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans with ...
Digital Features - Chief Marketer
WEBMarketer and Media Network. View the story The Marketer & Media Network can help you market to marketers by connecting with your key decision makers and decision influencers across the most active segments of the media and marketing industry. Using our platform of websites, events, online communities and digital outreach along with the creative ...
CM200: Recognizing the Top 200 Marketing Agencies of 2021
WEBOct 2, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
How L.L.Bean Mastered a Sophisticated Measurement Strategy
WEBMay 15, 2019 · When you’re a respected 107-year-old brand, it takes a sophisticated strategy to remain relevant—and a willingness to change with the times doesn’t hurt either. As revenue stalled and customers aged, L.L.Bean began a transformation journey about 18 months ago, shifting its focus to align with a new refined brand positioning: “Made For ...
Top Women in Marketing - Chief Marketer
WEBPam Kermisch Chief Customer Engagement & Growth Officer and Vice President – ORV Marketing Polaris Inc.
The Power of Brand Narrative: 5 Ways to Create It
WEBAug 17, 2018 · The possibilities for “surprise and delight” in the advertising world are limitless. 5. Make an empathetic connection. Great books, movies, and folk tales remain popular because people connect to them. Similarly, brand narratives are at their strongest when they’re able to make connections to customers’ lives.
Chief Marketer’s Top 200 Brand Engagement and Experience …
WEBDec 2, 2019 · The 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies across 11 marketing categories and specialties serving the U.S., has at last been unveiled.. Created three years ago as a way to highlight the fast-growing agency community and to help marketers find the right partners for killer campaigns, the CM200 highlights agencies across the categories ...
2022 Top Women in Marketing - Chief Marketer
WEBThe Opportunist. Nominees in this category turned the challenges of a post-pandemic 2022 into opportunities for growth and then got busy putting their fresh strategies and ideas into action. With operational changes, new product launches, or complete strategy shifts, these women beamed new ways of thinking through the clouds of a receding storm.
10 Disruptive Marketing Trends All Marketers Should Consider
WEBJan 18, 2018 · By Patty Odell. Thursday, January 18, 2018. Here are 10 trends excerpted from the book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. 1. Mobile will be the dominant platform. Intelligent devices—smartphones, tablets, …